The Brand & Founder
GLASS GLOSS Vegan Lip Beauty™ is a certified cruelty-free, vegan lip beauty brand founded in August 2018 by a vegan lifestyle advocate and businesswoman on a mission to introduce her buttery smooth non-sticky, moisturizing, pigmented vegan lip gloss to the world.
In 2019, the Founder was invited to appear before QVC beauty panelist judges in Seattle, WA and was quickly commended on the quality and irresistible moisture of her Original Lip Gloss collection. She was advised by the QVC beauty panelists to, "raise your prices because the quality of your lip gloss is superb and it’s worth more money, the value is there."
In 2020, during an urgent flight from the Pacific Northwest at the beginning of the COVID-19 pandemic she was discouraged because she thought the business would closed because everyone had a mask on their face, so lip gloss and lipstick may not be a priority for women. Instead of closing the business, she became more creative and innovative on that last connecting flight out of San Francisco, CA to Atlanta, GA. The birth of a 100% Natural Organic Lip Oil was visualized. She knew everyone's lips would get super dry and chapped from respiration under the face mask. This lip oil would be the solution to their soon to be lip problem that they didn't know was coming.
In 2020, Emmy-Award Winning Host and Vegan Cook, Tabitha Brown and her daughter, Choyce Brown, praised her brand on social media. Within minutes hundreds of orders poured in from now loyal repeat customers.
In 2021, the Founder emerged from the pandemic home confinement eagerly attending many beauty shows and vegan festivals nationwide; Atlanta, Los Angeles, New Orleans, New Jersey, West Palm Beach, Costa Mesa, Chicago, New York, Miami to continue growing brand awareness and selling her amazing lip gloss, lip oil, lipstick, lip sugar scrub, and lip liners to thousands of women. GLASS GLOSS Vegan Lip Beauty
MISSION
Grow a community of vegan lip beauty lovers by providing high quality lip products and exceptional customer care.
VISION
To become one of the world’s most loved lip beauty brand and a catalyst in the vegan cosmetic industry through providing high quality lip products.